The launch of a new wound care line consisted of several different products with varying sizes of a each. The goal was for outer boxes and inner pouches to be clean, simple and easy-to-read. With hundreds of boxes on the shelf, staff needed to quickly be able to identify the product and size. A unique color representing each product met the challenge. The color helped personnel find which product while also drawing the eye to the particular size. This solution was effective while using only two colors per box keeping costs inline.