Like other retail packaging, the goal was to stand out on the shelf. Red was an eye-catching color choice to stand out from its competitors. It needed to sit vertically, so the internal pieces needed to support the smaller base design. Since it was a new product, it needed to tell its story clearly. Showing the product in use was important as it is different than typical combs and is easier to use. The box also gives the tool’s advantages and shows the easy, time-saving steps.